Digital Designer

We’re creating a dedicated conversion team to focus on all elements of our conversion funnel spanning looking to appoint a Digital Designer to be responsible for the IA, UE and creative optimization.
 
KEY RESPONSIBILITIES:

• Development of concepts to improve our conversion journeys 
• To provide design optimization recommendations and output for new and existing commercially driven marketing campaigns (All digital media formats)
• To provide test concepts and designs for the optimization of microsites, landing pages, banner adverts, and betfair.com site collateral – across the portfolio of products (Sports, Poker, Games)
• To add value as a key part of the Conversion Team with a dedicated focus on acquisition
• Regular reporting and feedback to key marketing and commercial stakeholders as part of the Conversion Team
• Establish a close working relationship with the in-house creative team
QUALIFICATIONS AND EXPERIENCE:

• Substantial  commercial digital design experience
• Highly competent in Adobe CS5 suite. 
• IA proficient with understanding of best practice UE principles and consumer user journey’s
• Understanding of front end coding capabilities (to understand potential, and constraints).
• Fast and efficient, detail-oriented and thorough, ability to apply the right level of finesse to designs.
• Focus on delivery for commercial benefit with a passion for excellence.
• Team player who understands the importance of collaboration and open communication